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VOGUE, February 2012 (p. 222)

Alexa Chung doesn’t indulge in frequent shopping splurges, nor is she one for head-to-toe labels. “It can look a little princessy,” says the style maven—slash—DJ—slash—TV presenter, who prefers thrown-together schoolmarm meets gamine chic looks from Zara and Uniqlo, or vintage pieces from Amarcord in Williamsburg, Brooklyn.

Fairy-Tale Biker (Photo)

Sofia Hedström, a New York-based correspondent for the Norwegian TV company NRK, says her outfit is inspired by a blend of fairy-tale aesthetics and 1960s biker culture: Little Red Riding Hood grows up and joins a motorcycle gang.

…Sofia mostly shops at vintage stores—Amarcord (the Williamsburg one) being her favorite.  She spends about a $100 a month on clothing.

NYC’s BEST Vintage Jewelry!

a la the avant GUIDE

Amarcord Vintage Fashion in SoHo and Williamsburg boasts an impressive assortment of vintage jewelry, from designers like Chanel, Gucci, Christian Dior, Givenchy, Yves Saint Laurent, among many others. These Christian Dior earrings from the 1980’s are so funky and colorful; perfect for a night out!


if this is our last year pre-apocalypse, you better believe we are getting dressed like it’s 2012.

if this is our last year pre-apocalypse, you better believe we are getting dressed like it’s 2012.

AMARCORD VINTAGE FASHION


Our holiday shopping plan of attack:

1 for you: Karl Lagerfeld Fuschia Blazer

1 for me: Charles Jourdan Cut-out Heels

1 for you: Gucci Key Ring

2 for me: Chanel Oxford Platforms, Gucci Belt

1 for you:  Issey Miyake Pleated Tote

3 for me:  Gucci Watch, Countless color changes

…..well….you get the idea ;-)

*Happy Holidays!*

xo, Amarcord